Our Story

Hi, I’m Barbara, the brains behind Hungry Scarecrow - a trailblazing and nature-inspired family-owned food brand.  We pride ourselves as the heralds of 'Ancient Grain Goodness,' champions of 'Gluten Freedom,' and are committed to the essence of 'Always Natural' food. Formerly a chef and keen but quietly spoken foodie, I reached a point in my career where I wanted to take a stand and deliver something genuinely good and extremely tasty. Good - that’s a simple ambition but as I’ve found on the journey so far, surprisingly difficult in practice.

Quality ingredients

We source the finest ingredients to ensure every product meets our high standards.

Handcrafted with care

Every item is carefully crafted to deliver exceptional quality and taste.

Sustainably sourced

We are committed to sustainable practices that protect our planet for future generations.

Our mission

Crafting Ancient Grain Goodness for Gluten Freedom

Finding gluten-free food that tastes exceptional shouldn't be difficult. Yet too many products sacrifice flavour, quality, or natural ingredients. Hungry Scarecrow was created to change that.

Inspired by ancient grains and traditional baking, we craft organic, gluten-free mixes using honest ingredients and time-honoured recipes. Every product is designed to deliver delicious flavour, wholesome goodness, and baking you'll be proud to share.

My journey is to ultimately provide a range, from simple ingredients to delicious, finished products, that re-connect people with the pure simplicity of uncomplicated, honest and true food enjoyment. All-natural, transparent, and secret-free and perfect for everyone.

Hungry Scarecrow is on a mission to redefine your culinary journey so head over to our products page and feast your eyes on our wonderful products available.

"I’d reached a point in my career where I’d discerned a real gap in the market. This sparked my mission to craft a winning gluten-free culinary delight that marries exquisite taste and affordability while shunning the commonplace additives.”

Products